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Müşteri satın alma modunda değilse, satın alma moduna geçtiği aradaki zamana ben PaZaRLaMaCa olarak anlam yükledim...Sedat YILDIZ...

Pazarlama Notları, PaZarLaMaca, Sedat YILDIZ, PaZaRLaMa, PaZaRLaMaCı

Pazarlamanın Önemli Yönleri

Pazarlamanın bazı önemli yönleri ve özellikleri şöyle belirtilebilir.


-Pazarlama, oldukça çok ve çeşitli
faaliyetler bütünü veya sistemidir. Bir işletme pazarlama faaliyetlerinin tümünü değil , sadece bir kısmını yerine getiriyor olabilir. Ancak pazarlama karmasının temel unsurları " mamül, fiyat, tutundurma ve dağıtım " la ilgili pek çok kararın alınması ve amaçlarına uygun olarak uygulanması gerekir.

-Pazarlama , insan ihtiyaçlarını karşılayıcı bir değişim faaliyetidir.

-Pazarlama, mallar, hizmetler ve fikirlerle ilgilidir.

-Pazarlama sadece bir malın reklamı veya satış faaliyeti olmayıp ,daha üretim öncesinde mamülün fikir olarak planlanıp geliştirilmesinden başlayarak , fiyatlandırılması,tutundurulması ve dağıtımı ile ilgilidir.

-Pazarlama bir işletme faaliyetleri grubu olarak,çok dinamik yapıda sürekli ve sık sık değişebilen bir ortamda yürütülür.


 

 

 


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